Part I: An unfiltered look into LTK & other digital MLM structures within the creator economy that manipulate consumer and influencer behavior through incentivized consumption
"The normalization and glamorization of a fast lifestyle is a strategy." Could not agree more! (this is my area of research - how marketing as an institution worked so hard to normalize a hyperfast, consumption-based lifestyle throughout the 20th century - laying the groundwork for the madness we see today in the digital marketing space.) LOVE that you're breaking open the black box of how the influencer business works from the inside. So interesting! Learning a lot already. Thank you!
"The normalization and glamorization of a fast lifestyle is a strategy." Could not agree more! (this is my area of research - how marketing as an institution worked so hard to normalize a hyperfast, consumption-based lifestyle throughout the 20th century - laying the groundwork for the madness we see today in the digital marketing space.) LOVE that you're breaking open the black box of how the influencer business works from the inside. So interesting! Learning a lot already. Thank you!